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17/01/2011 - Sale of 100% natural grape juice already exceeds the total volume of 2009

 It is already possible to point out this year’s highlight of the wine industry: natural grape juice (100% fruit) ready to drink. The beverage, with great added value to companies and rich in benefits for human health [see below], by the end of November this year reached a sale volume of 29 million liters, breaking easily one month in advance, the total volume of last year, which amounted to 25.5 million liters. The addition of 3.5 million liters is already 14% higher than the total volume of grape juice sold in 2009, according to a survey carried out by the Brazilian Wine Institute (Ibravin).

"Grape juice continues to surprise us always featuring positive numbers, an evidence that consumers are increasingly identifying the characteristics of this healthy and refreshing product" says Julio Fante, the chairman of the board of Ibravin. "Juice helps to enable thousands of small families to run a farming business" he says. The total sale of grape juice (natural, sweetened, concentrated and reprocessed) increased by 20% from January to November.

Sales of sparkling wine remains high, with an increase of 13% when compared to 2009 it will also be a highlight in 2010 for the wine industry. In the first 11 months of the year 10.8 million liters were sold, while in the same period in 2009 sales totaled 9.6 million liters. Moscatel led the sales of Brazilian bubbly with a 20.4% increase. Brut and demi-sec sparkling wine totaled 11%. "We will easily break the sales record of sparkling wine reached last year, when sales amounted to 11.2 million liters" says Fante.

Wines

The sales of red wine, the product with highest value-added in the wine production chain, increased by 4% from January to November this year, compared to the same period last year. Wineries sold 12.7 million liters during these 11 months in 2010, while 12.2 million liters of fine red wine were sold from January to November 2009. Rosé wines grew by 9% during this period. Whites, however, fell 5.6%, according to figures compiled by Ibravin. Sales of table wine also dropped by 4.4% from January to November this year when compared with the same period last year.

The figures calculated by Ibravin refer to Rio Grande do Sul - source of about 90% of Brazilian wines and derivatives – according to the Vineyard Register maintained in partnership with the Department of Agriculture, Livestock, Fishing and Agribusiness (Seappa) and Ministry of Agriculture, Livestock and Supply (MAPA). This information does not cover the rest of the country as the other states do not use a Vineyard Register.

The peculiarity of the Grape Juice of Brazil

One of the virtues of all natural juice is to keep the outstanding organoleptic characteristics of the fruit that generated it, says the winemaker Adolfo Lona. Grape juice made from European varieties used for fine wines such as Chardonnay, Riesling, Merlot and Cabernet Sauvignon, do not have the features of the variety. "They are neutral and dull" he says. "The ones produced from grapes of American and/or hybrid varieties such as Concord, Seibel and Isabel – which abundant in Serra Gaucha - are extremely rich in flavors and aromas of grape" says Lona.

This is the reason why Brazilian juice is valued and rare; most juice producing countries do not allow the cultivation of American varieties, like in France, for example. Traditional producer and exporter of juice concentrate, Rio Grande do Sul has companies that have been operating since the 1970s and are amongst the most modern in the world. Adolfo Lona states that consumers who try Brazilian grape juice will experience a whole natural pure product with no alcohol. Moreover, "which contains all the health benefits that grape derivatives offer due to the presence of resveratrol."

"Grape juice can be included in the diet of children and the elderly, cases when alcoholic beverages are not suitable" says researcher Caroline Dani, who along with Livia Oliboni, João Henrique and Mirian Salvador conducted studies which showed that grape juice, made from both white and red grapes, is rich in bioactive compounds that can reduce the damage caused by oxidative stress, helping to prevent many relevant diseases, such as cancer, cardiovascular diseases and neurological disorders. "Grapes, which is the most widely grown variety of fruit in the world, and its juice, induce an important antioxidant, antiplatelet, antitumor and antimutagenic properties” they say.

Apex Ibravin Estado do Rio grande do Sul
Alameda Fenavinho, 481 - Ed. 29 | Cx. Postal 2577
Bento Gonçalves - RS | 95700-000 | Phone: 55 54 3455 1800
contato@sucodeuvadobrasil.com.br
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