The 100% Brazil grape juice project is developed by the Brazilian Wine Institute (Ibravin). The program covers establishments that produce grape juice 100% natural and ready to drink in Brazil.
Currently, 16 companies are part of the project. The work aims to carry out promotion, dissemination and integration of the sector in the domestic market, empowering producers and adapting processes and products to strengthen the image of grape juice 100%. Market assessment, participation in fairs and events, interaction with opinion leaders, business meetings with trade agents and promotions are some of the activities.